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Research Portfolio

About Wild Wild Westie, LLC

Wild Wild Westie, LLC organizes an annual dance competition event in Dallas, TX.  This annual event gained 30% growth every year from 2012 through 2019 with the advantage of targeted creative programming. The 2019 event drew over 1100 participants from over 10 countries, becoming one of the largest events of its kind in the world. 

Methods used:

Quantitative Demographic Analysis

Structured Interviews

User Personas

Feedback Survey

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About MoreHands Maid Service

Morehands Maid Service is family-owned business in Texas that specializes at in-home cleaning services.  They prioritize customer service and providing a living wage to employees and wanted to understand whether customers were aware of their brand. I provided brand assessment and new product assessment for their laundry service roll-out. 

Methods used:

User Roadmap

Market Share Targeting

Structured Interviews

User Discovery

Academic: More is less: Increased processing for unwanted memories

Everyday we are bombarded with information about the world around us.  How do we decide what is important enough to remember and what should be forgotten? The ability to forget is a key aspect of successful memory, by economically discarding information that is no longer relevant or useful.  This experiment explored neural activity states of intentional forgetting - how we can discard an unwanted memory - with implications that there are brain states that encourage this type of forgetting. 

Methods used:

A/B Testing

Machine Learning

Bayesian Probability Modeling 

Bootstrap Sampling 

Logistical Regression Analysis

Representational Similarity Analysis

In Construction

Academic: Why we want older brains to look like younger brains

Is age just really a number? These series of experiments challenged what we know about age - and the biological ramifications of brain aging and memory.  I used fMRI and EEG to look brain activity associated with different levels of memory performance in healthy older (65+) and younger (18-29) adults.  There was strong evidence that brain activity associated with successful memory was not tied to age per se, but rather high memory performance - with implications that older adults are capable of high memory performance on par with young adults, but with impairments in the post-memory process of responding.  

Methods used:

A/B Testing

Neuropsychological Interviews

Large dataset analysis

In Construction

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